GrowthPixel: Absolutely. Let me share a couple of case studies that showcase our approach and the results we’ve achieved for our healthcare clients in Pune:

Case Study 1: 

Improving Visibility and Lead Generation for a Multi-Specialty Hospital

One of our clients was a leading multi-speciality hospital in Pune struggling to stand out in the crowded local market. We conducted a comprehensive audit of their online presence and identified several areas for improvement, including their GMB listing, website optimization, and content strategy.

We started by claiming and optimising their GMB profile, ensuring accurate business information, adding high-quality images, and encouraging patient reviews. This helped the hospital rank higher in local search results and increased its visibility on Google Maps.

Next, we improved the hospital’s website, focusing on user experience, lead capture, and content creation. We developed a content calendar to regularly publish informative articles, videos, and patient testimonials, positioning the hospital as a trusted authority in the local healthcare community.

We implemented a targeted digital advertising campaign to drive more patient inquiries and appointments, leveraging the hospital’s GMB data and website analytics. By using advanced audience segmentation and retargeting, we could reach suitable patients at the right time and convert them into leads.

As a result of our efforts, the hospital saw a significant increase in website traffic, GMB views, and lead generation. Their patient inquiries and appointment bookings increased by over 35% within the first six months of our engagement.

Case Study 2: Boosting Online Visibility and Reputation for a Specialty Clinic

Another of our clients was a speciality clinic in Pune struggling to attract new patients due to limited online visibility and a lack of positive reviews. We took a holistic approach to address these challenges.

First, we thoroughly audited the clinic’s online presence, including its GMB listing, website, and social media channels. We then developed a comprehensive strategy to improve its local SEO, enhance its online reputation, and create engaging content to showcase its expertise.

We started by optimizing the clinic’s GMB profile, ensuring all the information was accurate and up-to-date. We also encouraged patients to leave reviews, which helped improve the clinic’s overall rating and credibility.

Next, we worked on the clinic’s website, improving the user experience, adding new pages and content to target relevant keywords, and integrating lead capture forms to generate more inquiries.

We implemented a targeted social media strategy to boost the clinic’s online visibility further. We created a content calendar to share educational posts, patient success stories, and regular updates about the clinic’s services and providers.

The results were impressive – the clinic saw a 45% increase in website traffic, a 25% rise in GMB views and clicks, and a significant improvement in its online reputation, with an average rating of 4.8 stars on Google.