New Delhi, India – EaseMyTrip, a popular online travel agency, is coming up with a major aggressive foray into the medical tourism sector through buying stakes in two healthcare firms. This travel service provider has acquired a controlling 49% of Dubai’s Pflege Home Healthcare and a 30% stake in India’s Rollins International as it advances into wellness and healthcare. Pflege Home Healthcare has specialized in providing home medical care where doctors’ consulting, nursing services, physiotherapy, and delivery of special medical equipment like ventilators and oxygen are conducted at home.

This way, EaseMyTrip plans to target the foreign tourists in search of medical tourism and wellness products and services thus expanding its service portfolio in a competitive travel industry. Rollins International meanwhile focuses on wellness products; it has a variety of gluten-free and lactose-free products, healthy supplements, foods and wellness therapies.

It has already implemented the concept of wellness centers in New Delhi, Mumbai, and Hyderabad and plans to implement this strategy in other cities of India as well. This diversification into

healthcare services helps EaseMyTrip to leverage on the growing market of medical tourism by creating complete travel solutions where health services are bundled with travel services. This push exemplifies the business’s overarching strategy to expand its service range beyond that of a conventional travel agency and meet the more complex needs of its clientele. As medical tourist countries continue to emerge, EaseMyTrip is set to capture the market as an online travel agency in the medical tourism arena while offering easy and effective access to health and wellness solutions for travelers across the global market.